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SOME SAY WEIRD. WE SAY UNIQUE.

Our food journey started out with a question of “why not”. Why is our daily pasta just basic filled with simple empty carbs. There has to be a better way to have a pasta that tastes great and at the same time perfect nutrition for our bodies. With our passion in food craft, and the need to have better healthy alternatives, there was a clear starting point, vegetables. In our small pasta lab in Rotterdam, months went by sampling, testing and reimagining the traditions pasta and crafted a Veggipasta.

Our choice of vegetables is a circular choice. Together with you, we are reducing food waste by using the surplus and misshaped (ugly) vegetables to create tasty healthy lovable foods. We are partnering with farmers and vegetable wholesalers to not throw out these vegetables but give them to us, and with simple craft processes, veggiHap reimagines and crafts foods we all love.

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2.6 billion kg

household food waste in the netherlands

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45% waste

from all fruit and veg produced.

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42.2 million ha

land in EU used to produce vegetables.

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34.4% of people

don’t consume fruit or vegetables per day.

THE PASTABILITIES ARE ENDLESS

To us, it’s not about what’s on the outside, it’s about what’s on the inside. So, with our veggie products we look to provide rejected ‘weird’ and ‘ugly’ vegetables a new and tasty purpose. Because they’re so special in their own way.

OVER 50% VEGGIES INSIDE

The fortification with vegetables turns a simple pasta meal into a nutrient-rich and healthy option.

PASTA IN UNIQUE SHAPES

With vegetables such as carrot, pumpkin, beetroot, spinach and broccoli, our veggie pasta comes in multiple short-cut pasta shapes.

WITH A CIRCULAR STORY

Reducing food waste by creating tasty and lovable foods with surplus and ugly vegetables inside.

SPINACH

Spinach is a superfood. It is loaded with tons of nutrients in a low-calorie package. Dark, leafy greens like spinach are important for skin, hair, and bone health. They also provide protein, iron, vitamins, and minerals. There’s so much love for spinach, most famously as the source of Popeye's strength.

CARROT

It is crunchy (hap!), tasty and highly nutritious. Carrots are a particularly good source of beta-carotene, fiber, vitamin K, potassium and antioxidants. They are a weight loss friendly food with its dietary fiber and have been linked to lower cholesterol levels and improved eye health. Great source for carotene antioxidants that have also been linked to great health benefits. The traditional orange carrots get their bright color from beta-carotene, an antioxidant that is converted to vitamin A in our bodies.

RED BEETROOT

Rich in nutrients and fiber — Top 10 antioxidant rich vegetable, redbeets are high in immune-boosting vitamin C, fiber, and essential minerals like potassium (essential for healthy nerve and muscle function) and manganese (which is good for your bones, liver, kidneys, and pancreas). Beets also contain the B vitamin folate, betacyanin that gives that purple-crimson plant pigment are linked to great health benefits. When juiced, the reb beet juice can improve athletic performance, lower blood pressure and increase blood flow.

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